Ubisoft
Fun got people dancing again.
Task
Take the 8 year old Just Dance game and make it cool for a new generation.
Results
With sales projected to decline, we reignited interest and increased sales 37% YOY.
Sometimes all a party needs is something to break the tension and get everyone on the dance floor. Just Dance is that in video game form, with hit songs and easy to learn dance moves. We used this truth to drive people to download the free trial, knowing that once they did, they’d be hooked on the movement.