Freshworks

Fun crashes Dreamforce with a blimp.

Task

Introduce Freshworks to North America as a viable alternative to Salesforce.

Results

We launched a 360 campaign. We crashed Dreamforce with a blimp. It led to over $1mm in earned media, thousands of social mentions, fan made merch, and even a blimp parody account (strangely, not created by us.)

Bloated cloud software drags down businesses everywhere. Freshworks sows the seeds of revolution by offering easy to use customer engagement software. We brought this to life in a 360 campaign that shows the frustration of workers everywhere exploding into a full blown revolution.

Digital

Out of Home

All Work