Fun
Works.

Approach

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We don’t just understand creativity. We understand what gets in the way of it. Here’s how we remove blockers to achieve breakthrough work.

See how we work
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01

SCIENCE TO SPARK CREATIVITY.

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Using the latest research about creativity from neuroscience and psychology, we developed a playbook with over 50 techniques designed to turn off people’s inner critic, and activate brain networks credited with creative thought.

02

CONSUMERS TO KEEP US HONEST.

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Your consumers will be with us too. Not behind a two-way mirror, but working alongside us in our Funworkshops. In this environment, it’s much easier to get into consumers’ heads and out of our own.

03

SKETCH AND IMPROV ARTISTS TO KEEP US TALKING.

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These artists get everyone in the mode of “yes and”. They’re trained to rapidly prototype while building on everyone’s ideas. They inspire us to think in new ways and only serve the best ideas. Oh, and they’re fun.

04

EMOTIONAL DATA TO get alignment.

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You can’t get aligned if you don’t truly know what everyone is feeling. Our proprietary software helps quantify what everyone is truly feeling in real time. So we can understand how to get on the same page and move forward, faster. Yay progress!

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