BlackBerry
Fun makes top tier security feel human
Task
Create a bold campaign launching BlackBerry Intelligent Security in a crowded, fear-driven field.
Results
We revealed the real threat to your security: your own employees.
While the security industry at large pumped out fear-based ads focusing on outside threats, our process uncovered an insight right in front of our faces, literally: 95% of CISO’s consider their own employees’ human mistakes are their biggest security threats.
The “Human Nature Proof” campaign found the humor in the mistakes we all make, and demonstrated the value of BlackBerry in empathetic human terms.
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