Cafe Rio
Fun feeds your obsessions.
Task
Develop creative strategy and 360 campaign for the entire brand and their first new product in 22 years.
Results
An integrated campaign to launch their new fajita menu item including TV spots, a new brand book to update Cafe Rio's tone of voice and look & feel, frameworks for social media and in-store executions, and supporting launch activations.
Here’s what we made:
- Two :30 videos
- One :15 video
- Four :06 videos
- Brand Book
Broadcast
Social
