Credit Karma
Fun gets thousands of shares on tax ads
Task
Drive existing Credit Karma users to file with Credit Karma Tax.
Results
Credit Karma experienced a huge brand lift, with over 5k organic shares and universally positive comments on social media.
Taxes can be scary—but the truth is rosier for most people, whose refunds help fund some pretty cool experiences. We created a social campaign built on the idea of “Tax Karma,” showing how life’s pain can come back as refund-fueled fun. Like sleepless nights with a baby turning into a romantic getaway without said baby.