Natural Vitality

Fun REVEALS THAT MOST STRESS IS ALL IN OUR HEADS.

Task

Natural Vitality needed to build awareness around its flagship product, CALM, in a growing product line positioned for mental wellbeing.

Results

Took a one-off campaign brief and turned it into an evergreen platform. And a year's worth of full-funnel content, done in record efficiency.

While everyone in the industry is busy tackling external stressors, our work with consumers unveiled a surprising truth: the biggest stressor is often the internal chatter in our own minds. This revelation paved the way for our ‘Calm Your Mind’ platform, injecting a fresh and distinctive voice (zing!) into our brand and category.

Instead of a fleeting campaign, we rolled out a full-funnel evergreen platform, complete with a revamped voice, look, and feel. Now, Natural Vitality has over 9 OLV and 20+ social assets to last them for the entire year (and then some.) We achieved this feat with lightning efficiency:

  • Creative strategy/landing “big idea” in 3 weeks
  • Creative dev in 3 weeks 
  • Production in 8-weeks

Video

Social

All Work